【Abstract】：
"Especially now the economic downturn, the profit margins of enterprises are constantly being compressed, resulting in customers' budgets to reduce and pay more attention to price.
Time：2022/06/21In the highly competitive cladding equipment industry, sales positions are not easy to do.
"Especially now the economic downturn, the profit margins of enterprises are constantly being compressed, resulting in customers' budgets to reduce and pay more attention to price. How to create opportunities for customers to experience the value of Kloffer products without sales as the premise is a difficult thing. "Sales manager Chen Bin said. He is responsible for the sales and annual warranty service of the cladding equipment in the South China region of Kclover. He is a technical veteran of our Kclover for many years.
When Kclover was founded, Chen Bin was a technical manager. Three years ago, Kclover adjusted its marketing strategy to open the southern market, which was also a great challenge for us. When the company sounded the whistle, Chen Bin came forward, he said: " I was originally a southerner, and I also wanted to try sales work, so I chose to transfer without hesitation." The seemingly simple and straightforward words actually hide his great determination. From technical positions to face-to-face communication solutions with customers, the difficulties are only known to those who have experienced them.
As he is very familiar with the coating process and has long-term practical experience in the workshop, Chen Bin can explain and introduce many complex principles easily in the process of docking with customers, so that customers can quickly understand the equipment and quickly open up a part of the market.
A boat sailing against the current, if you do not advance, you fall back
The transition from technical position to sales position is not an overnight adaptation, it is actually a slow and painful growth process. As a new salesman, Chen Bin has almost no experience in sales. As he said, "In the early days of sales, because they do not have a comprehensive understanding of the industry, they will also encounter the problem of not communicating thoroughly with customers, during which we will enrich ourselves through continuous discussion and a lot of rapid learning between customers, and gradually accumulate to improve." ”
In addition to the problems encountered at work, there is also the influence of their own personality. Chen Bin said, "In fact, I usually count a little introverted, don't say much." However, there will be no way out, this process is like a boat against the current, do not advance then retreat, want to adapt to this position, it is necessary to break through themselves, and his heart always has a fire: his belief and dedication to work.
Bao Jianfeng from sharpening out
Road, is the need to slowly find out. When signing the contract with Zhejiang Xingzhu Technology, Manager Chen began to feel that he could establish cooperation smoothly through contacting customers, understanding their needs, submitting plans, taking customers to the site to see and understand the production line, etc. In the middle, it was very difficult to sign the contract due to strong peer competition. Manager Chen rose to the challenge, relying on his professional knowledge, repeatedly communicated with customers, improved and modified the cooperation plan for many times, and under the strong support of the company, finally successfully signed a contract with Starbuilding Technology.
None of the bitter is free, and none of the efforts are useless, and the experience accumulated in the technical job for many years also makes Manager Chen better understand the needs of products and customers. "I am a technical post, itself has the support of technology, and I also understand the product more thoroughly." What needs to be overcome is to think about how to better introduce our products and our technical advantages to our customers and how to make the equipment play the greatest value in the customer side. ”
is a customer, but also a friend
"Sales should not only look at their own performance, but also look at what they sell and what value they bring to customers." Looking back on the sales experience in recent years, Chen Bin said: "Only from the perspective of altruism, sincerely for the sake of customers, in order to win-win with customers." ”
"In fact, many customers like the relatively low price of the product, who is cheap to buy who, rarely pay attention to the quality of the product, many times is a kind of thinking on the line, but a lot of invisible costs are often ignored, mainly because the customer is not really understand the product, the input + output + maintenance account is understood, the customer will naturally understand, A good wine needs no good alley."
Chen Bin uses his professional and technical knowledge to train customers with the knowledge of covering equipment and solve difficulties for them. Gradually, one potential customer becomes a friend, and everyone is also moved by his professional and sincere attitude. It is also because of sales engineers like Chen Bin, for customers to build a comprehensive understanding of our equipment bridge, build the core value of Klov.
While establishing cooperation with customers, customers not only buy high-quality products, but also the professional technical support and service of Kloffer, so that the equipment can create higher profit value and added value. In the future, we will continue to help my customers, continue to provide customers with better products, so that the performance of the equipment to the best, and win-win with customers.
Qingdao colourful machinery co.,ltd is a company integrating design and research,production,domestic and international sales,we focus on the design and research of various decoration materials surface treatment machine.The initiary team of the organization are professional engineers who has ten years experience in this field，Satisfy customers, satisfy employees, and satisfy partners!
About UsAddress：
Contact：
Fax：
0532-6656655524-hour hotline
